See Me Now? Why Hi-Viz Is Safer

BY Road Rider MCA - October 20th, 2015

If you’re shopping for motorcycle gear and thinking about taking the hi-viz road, the safety stats are telling you to go for it. When you make an effort to be more visible on the road by wearing bright colors like hi-viz yellow or bright red, you are proactively reducing the likelihood that you will be involved in an accident.


The Facts

Two major motorcycle accident studies, the Hurt Report and the MAIDS Report, have made lasting impacts on the way motorcyclists gear up for the road. The Hurt Report was released in 1981 and based on data gathered in and around Los Angeles; the MAIDS Report was conducted in 1999 and based on studies of 921 accidents in five European countries. In both studies, the majority of motorcycle accidents were motorcycle collisions with passenger vehicles. Both reports found that in accidents that occurred between a motorcycle and another vehicle, the vehicle driver was at fault more times than not because they didn’t see or properly identify the approaching motorcycle.

The Hurt Report

The Hurt Report was initiated by the Department of Transportation’s National Highway Traffic Safety Administration and named after its main author, University of Southern California professor Harry Hurt. The Hurt Report found that when the motorcyclist wore brightly colored yellow, orange, or red clothing their likelihood of being involved in an accident dropped because their “conspicuity” (distinct visibility) increased significantly.

The MAIDS Study

The MAIDS Study was commissioned by the Association of European Motorcycle Manufacturers (ACEM) with the support of the European Commission. The MAIDS Report drew less definitive conclusions about the relationship between high visibility clothing and accident reduction. However, the MAIDS Report did show an increase in the number of accidents that occurred when motorcyclists wore dark clothing. The chart below illustrates the report’s main findings. Notice the dramatic number of cases that involved a clearly identifiable ‘perception failure’ by the driver of the Other Vehicle (OV). It is also powerful to note that OV drivers also in possession of a motorcycle (PTW- powered two wheel vehicle) license were significantly less likely to have such a ‘perception failure’ while in their four-wheeled vehicles in every instance listed.

MAIDS-Main-Findings Graph

To Hi-Viz, Or Not To Hi-Viz

The danger that unwitting automobile drivers pose to motorcyclists isn’t going to nullified by mass motorcyclist conversion to hi-viz gear, but when car drivers are more aware of us, fewer accidents happen. Wearing high-visibility gear is just one part of the safety equation, and should be paired with ongoing rider training, appropriate riding gear, and we should never ride when we’re tired, under the influence, or otherwise impaired. Increasing rider safety is a community effort, too. Educate the car drivers and motorcyclists in your life about the facts, and let’s remind each other to always be on the lookout.

Always give yourself the best safety edge you can, and more and more riders are getting that edge by making hi-viz gear a part of their daily ride preparation.



Try on some of this great hi-viz gear at Road Rider:

Why Hi Viz Klim ApexWhy Hi Viz Sidi-Black-RainWhy Hi Viz RevIt-Voltiac Why Hi Viz Alpinestars-T-GP-Plus-R-AirWhy-Hi-Viz-RevIt-TornadoWhy Hi Viz Oxford Vest

A great way to get noticed is by wearing a hi-viz helmet! We see fantastic new helmet graphics every year that reinforce the idea that hi-viz isn’t just for safety any more, it’s a cool look that riders love. Click here to check out some of our favorite current hi-viz helmet graphics.


One Comment

  1. Braden Bills says:

    I’ve always wondered why construction workers need to wear Hi Viz clothing. I didn’t realize how much safer it made things for them! It makes sense now that I think about it, since it makes them easier to see, and less likely to get hit by something. Thanks for sharing!

Leave a Comment

Your email address will not be published. Required fields are marked *

So we know you’re human, please solve the puzzle below : * Time limit is exhausted. Please reload the CAPTCHA.